Ullman DevicesCase Study > Marekting strategy
Bring Ullman into the 21st century. Start from the ground up and develop an entirely new marketing & communication strategy that would serve to transition every aspect of the company and impact every touchpoint with its growing distribution network. Oh, and do this all in 60 days!
Bring Ullman into the 21st century. Start from the ground up and develop an entirely new marketing & communication strategy that would serve to transition every aspect of the company and impact every touchpoint with its growing distribution network. Oh, and do this all in 60 days!
The game plan was to simply focus our attention on the idea that Ullman had been an excellent device engineering company for many years and their relationship with distributors was in good shape. What we needed to do now was give the brand a facelift and create a communication tactical plan that would truly represent the company for many years to come. The plan of attack was to re-tool the brand mark and create a tagline and content roadmap that would drive product messaging for the distributors as well as the end users. We created a contemporary mark that was a better representation of the company’s dedication to “Professional, Durable, Engineered for Success” newly created tagline. The attitude became a rallying cry for the company and an emotive direction for the brand – a shared bond that reignited the relationship between Ullman and its distributor base.
Initial new product sales are through the roof. Fourth quarter 2018 sales of the three new products launched at the show are exceeding expectations. The Ullman Distributor base has flooded the microsite and corporate headquarters in Chicago with new product requests. Initial sales for the new items has consumed all initial product production and 1st quarter 2019 is looking as though it will do the same.
