9 Trends that Prove Print Advertising Still Works
Simple. Personal. Trustworthy. These are the enduring hallmarks of print advertising. And based on the trends showing up, print marketing will remain a dependable and highly effective way to boost your business for years to come.
So what are the latest trends in print advertising? Streng Agency is on top of them. Want to know more? Read on…
9 Print Advertising Trends to Watch
Digital media is bristling with activity that is growing exponentially. If your business doesn’t keep up on the trends, your signal can get lost in all the noise. It’s important to take advantage of every marketing medium available, and -in spite of arguments regarding its demise- print advertising does more than merely endure. It remains a major player.
Print marketing remains compelling, memorable, and engaging. Why? Because one thing will not change in human nature. We are tactile creatures who love to grasp and touch. Here’s a statistic that may surprise you:
82 percent of internet users in the United States trust print advertising more than digital marketing, according to marketing research institute Marketing Sherpa.
The simplicity of being able to reach out and touch something is comforting and feels all the more solid in this digital, virtual reality age of advertising. Having something tangible at hand continues to be a dependable way to build credibility for your brand with your target audience.
In fact, over the past few years, print advertising has been enjoying a real renaissance. 2017 saw print marketing flyers each past $15 billion in the United States, according to Statista. Projections predict the impact of print advertising to go through the roof when the final numbers come in for 2018.
There is little doubt, when you look at such stats, that print advertising communicates an authenticity that digital marketing can’t offer.
But the question remains: how can your business take advantage of print marketing strengths as they evolve in craftsmanship, intelligent design, and compelling storytelling? Here’s how:
1. Keep It Simple
There’s a reason the old saying “less is more” has never faded. And it is as true an axiom in print advertising today as ever; more so, actually, in this era of digital chaos. There is a yearning among consumers for a return to honesty and simplicity.
A minimalist approach wins the day. Print advertising that conveys clear, to-the-point elegance and purpose cuts through the fog of digital overload like a scalpel. So keep the imagery and text brief and on target. Take advantage of white space in your layout so you can showcase your product or service’s authenticity.
2. Personalizing Print Marketing
Print advertising is by nature a highly personal medium. Today, the personal side of it can be developed to more meaningful levels than ever. Your business can have customized posters, highly targeted flyers, and direct mailings created that leap over your competition.
You already have an online presence, right? That means you have at your disposal analytics about your customers’ preferences. Apply that to your print marketing to take the personal touch to the max.
3. Hybrid Your Digital and Print Advertising