Auditing Your Website: How and why it’s Crucial for Success
With tax season upon us, I thought I’d discuss an audit of another kind but just as important. While your website may have been in great shape when it was first launched, over time things change and your content may become dated. Also, Search Engine Optimization (SEO) and site performance can slip through the cracks as search engines update their algorithms and users come to expect faster sites.
Performing regular website audits can help you stay ahead of the curve. Just as regular checkups at the doctor’s office keep you healthy, examining the status of your site can show you possible pain points, and content needing to be updated or expanded. This can also highlight how you can optimize your site for better speed and visibility.
Why a website audit is crucial for its success?
In short, a website audit is a full analysis of your site, conducted mainly for marketing purposes. When conducting an audit, it’s vital to take stock of your site’s state from top to bottom – including both the front and back ends to make your site more successful.
Performing regularly scheduled website audits has significant benefits to it. Improvements to your SEO can capture new users, and things such as streamlined navigation and improved site speed will help keep users engaged. What’s more, accurate, up-to-date content can help establish you and your website as an authority in your niche or product and/or service area.
How to audit your website? (4 areas to consider)
Analyzing your website can be an intimidating process, and it can be difficult to know where to start. Fortunately, you can break your site down into four main areas of focus.
1. Make sure your user experience is smooth and simple
User Experience (UX) is all about making your website enjoyable and easy to utilize. Unfortunately, it’s easy for UX to become dated. As web design and web development evolve and new tools become available, expectations change. High quality UX encourages users to take an action, such as subscribing to your email list or making a purchase. This improves the chances of users returning to your site and becoming loyal to your brand.
2. Update and optimize your co