Trying to Understand Brand Marketing and How It Might Work For Your Company? This Will Get You Started
Just what is Brand Marketing
Trying to understand Brand Marketing and how it might work for your company? This will get you started on the path to enlightenment.
The era of “Mad Men” is long gone. But the power of exceptional brand marketing has grown and matured to the point that it dominates like no other form of advertising today. What does this mean for your business? It means that understanding brand marketing is absolutely crucial in our fast-paced, web-driven world.
Finding the right branding agency for your business is the first step. Now, this may seem daunting, but it doesn’t have to be. A basic understanding of how brand marketing works in the 21st century goes a long way in clearing the confusion. With that in mind, Streng Agency breaks it down here in a way that should help ease the stress of figuring out which branding agency is the right one for your business.
Brand Marketing Basics
Always connected, always on. That’s the world we live in today. Get online, tap the screen or punch a key and brand marketing experiences flow forth like a river of digital, social, and mobile trade. When a business doesn’t know how to navigate these waters, it’s a bad thing. But when it does, the milk and honey rush in.
So, how do you make that happen? What makes the difference between your business being pulled under by the current of brand marketing, out of sight of your target audience, or riding the crest right to the top spot on Google and other major search engines? The first great principle is understanding what brand marketing is and what it is not.
What Brand Marketing Is
Brand marketing is the catalyst that excites the customer’s awareness of your reason for being. It informs them about your brand’s advantages over the competition and streamlines their investigation into your company’s superiority, services, and perks. It can do this a number of ways: through website design, creative campaigns, email journeys, social networking and more.
Wasting a customer’s time is the surest way to lose their interest. Making it as easy for them to get the answers they’re looking for is the surest way to help them decide to purchase your company’s product and/or services. Quick, quality answers are a crucial element of branding.
Quality branding is also about building customer trust in your business’s reputation. Just mentioning your brand or seeing your brand’s logo should trigger positive perceptions and evoke memories of a quality experience with your company.
What Brand Marketing Is Not
Brand marketing is not just a clever logo, a trendy color palette, and a stylish font. Not anymore. And it certainly isn’t slapping your company’s name and that oh-so-fabulous logo onto every cyber surface (and a physical one, for that matter) that’s available.
The outdated shotgun style of marketing isn’t a sound strategy. At best, it’s the fastest route to becoming invisible right in plain sight. At worst, to a prospective customer or client, it’s annoying to the point that it drives them right into the waiting arms of your competition.
What Makes Outstanding Brand Marketing
Attracting new customers to your business and keeping your brand lively in the minds of your existing ones is the ultimate goal of brand marketing. And trying to out-scream the competition doesn’t do a thing but add to the grey noise that customers are always trying to tune out. So, what do you do to help your customers separate your signal from that noise?
A quality branding agency takes a holistic approach. This includes:
- Storytelling that is engaging and original
- Data research that is both quantitative and qualitative
- Brand identity management that is advanced and comprehensive
- A social media presence that keeps up with and even anticipates changes
- Corporate/internal communications that keep essential personnel informed
- Keeping a constant pulse on the latest technology
Let’s detail each of the above a little more.
Engaging, Original Storytelling
Ever hear of the term “monkey writers?” It harkens back to the early days of web and bra