Marketing tactics that reach out and touch someone through traditional and digital mediums.
Visual, audio, direct, subliminal and guerilla, they all reach out and touch the consumer even more in 2018.
These media tactics are all basic building blocks of a great marketing plan. It’s not just pretty pictures and the color of the day, everything has a strategic reason for being there and when executed correctly with creativity they sing in harmony to a tune that captures the consumer and gets them to react.
This is the tool chest of advertising tactics we have which aides us in building a brands’ marketing success. Don’t forget the little grey cells that make up the left and right brain which we mash together to come up with a lot of the best creative ever experienced. Deciding on which ones to use, when to use them and how often we use them with any given brand as it relates to a specific consumer group is the real key to winning the game.
Pictures, Prose, and Particular Placement
Traditional advertising tactics are still interacted with by 90% of the consumer population at some point in their day-to-day lives. Whether they are in transit, in their home or walking in and amongst the general public, they can be reached by traditional media. With these points of contact, your brand voice will be viewed, heard, and consumed at every possible touchpoint by the consumer.
Touches a defined selective demographic based on viewing patterns and lifestyle.
The printed page is still a captive tactile touchpoint for targeted personal contact.
Consumers spend about 20% of the day in the car. Captive audience, Nice!
Get it in their hands so they can touch it, feel it, and read it!
Everybody loves to be actively involved and getting immediate feedback.
Mini-movies that pack a lot of punch to get a good idea of your brand.
Point of Sale
Packaging, End Caps, Danglers, and Floor Decals, oh my!
Outdoor, clean messaging and images against the big blue sky.