Positive and negative space, visual hierarchy and the nuts and bolts that hold it all together.
Design is a fickle thing. The creative has to take into consideration the greatest mass appeal to your broadest market segment while remaining engaging to the attributes that mean the most to your target demographic. That’s a mouthful and easier said than done, but then that’s why we are here. Hitting that target is why we are in business. Though it is often a moving target we are a damn good shot.
Now let’s talk about how it all gets held together. It used to be key-lines and rubylithes and pre-set type held to a board by wax on multiple overlays. Oh, how times have changed, now its digital files with images that have been dragged through Photoshop and assembled into a digital masterpiece in InDesign. If we walk down the video or TV route we again are riding the rails of a digital footprint that has a vast array of editing tools that would make your head spin. Don’t worry though we have a full command of all the tools in the box.