Web Design & Web Development
From Pencils to Pixels, Keylines to Cursors, Oh My!
Your website is a true digital business where consumers increasingly go first to learn and ultimately make a decision to act and you look to drive brand awareness and sales. Today’s user expects intuitive interfaces, responsive design, and organized content. And that’s what we deliver.
Here at Streng Agency, we design and develop mobile friendly responsive websites that engage their visitors, communicate brand awareness, are easy to navigate, look amazing and most importantly, create action. Our web design and web development solutions include a content management system (CMS) on the back-end, allowing you complete control of the website’s content, pages, images and navigation. Our expert team of website design professionals have the experience and technical skills to make your website stand out from the competition.
What Sets Us Apart
As the virtual face of the brand, your website is something that you can take control of. It is held to a high level of scrutiny in today’s digital on-demand world. Its design and its voice need to be contemporary and compelling to the viewing customer base as well as to potential employees looking to glean specific information about the culture, professionalism, and social environment that every company must now address. No longer is it acceptable to just be “on the web”. You have to be visually engaging. You need to wade into the viewer’s expectations, consider them, and answer the question, “Why do I care?” This is the first major concern for brands on the web. Is anybody going to really care? The second concern is if this representation of the brand is engaging to the viewer. Is the brand able to speak to the viewer in a meaningful way? Lastly, will the brand be represented appropriately to the viewer?
All of these questions are considered when crafting a new website design. It’s no longer just pretty pictures and buzz words. It is incredible contemporary design with truly honest and meaningful content driven by an in-depth strategic direction.
Why Do Most Websites Fail?
Lack of Trust Building Elements
If a visitor to your website doesn’t trust you as a reputable and trustworthy company then they will most likely not look to or want to reach out and contact you or take action.
This is when the messaging on your website doesn’t match up with your brand identity. This can result in high bounce rates and a low return on investment for a website.
Too many times web designers & programmers will take shortcuts. Things like slow page load time, browser incompatibility, and broken pages lead to visitors leaving your website.
Our Proven Web Design and Development Process
Winston Churchill once said, “Plans are of little importance, but planning is essential.” Our website design and web development process is no different. From the start we consider your content strategy, brand identity, information architecture, and how best to market your site to your target audience.
Our Web Development process is broken into two main phases, Site Architecture and Development. The goal of the Site Architecture phase is twofold: We intend to define exactly how your website will function from a user standpoint with all variables identified and vetted, and then custom design and deliver your website’s architecture. Using a house as a metaphor, we will lay the foundation through a Q&A/Discovery period. Once we understand what your website must achieve to be successful, we erect the basic structure, or skeleton, through a series of wireframes and a site map. We will then allow you to select customized features and create a personalized look through the use of style tiles. Finally, we’ll apply the beautiful exterior as a fully customized design of your home page and all key interior pages.
We begin by defining how your site will behave and satisfy users. We also determine how many pages your site will have and how they’ll link together. Once we have this clarified we erect the skeleton of the site using wireframes. Later, we flesh it all out with a fully customized design.
How a website behaves behind the scenes is just as important as what you see in the browser. This is especially true in the case of e-commerce. Since every website is unique, we take the time to research and discover what makes the most sense for the client and the end-user.
Today’s users expect websites to be accessible. Landscape, portrait, desktop, tablet, or mobile, we’ll make your website look like a million on any current browser or device. This is accomplished by first creating a wireframe. A wireframe is a blueprint of a web page. It defines the page’s layout, and this visual can be very helpful for understanding placement of elements.
Next a visual style guide is created. A Style Tile, or web style guide, sets the tone and consistency throughout the site. Web style guides disclose font usage, sizing and spacing, image usage, hover effects and animation, as well as universal header/footer designs. Finally, once a look has been approved we apply the design elements to the website as a user would see it in a browser.
“We craft incredible visual experiences that impact consumers and empower brands.”
Streng Creative Director
With a fully designed and defined site; development can now begin. The goal of this phase is to bring to life the approved website design in the browser and program site functionality. Streng takes an agile approach to website design. Development and testing are done simultaneously in iterations, with “snapshots” of the project being reviewed with the client. These snapshots are views of the website with gradually increasing functionality and content as it is developed. This allows for continuous communication and transparency throughout the project with you. It also allows for the correction of potential issues and reveals anything that might need to be added or removed to the scope early on, rather than waiting until the end. Once web development begins, the client will see site progress regularly on scheduled review dates until the site launches.
Every website is unique in terms of its functionality. Some web pages need to “make decisions” about what information is displayed and how to display it. For example, a user may be presented with products or pricing differently on various pages, depending on the marketing objectives determined. These kinds of pages need to “decide” what information is listed, and to do that requires custom business logic. This is referred to as “back-end development”, as it is hidden from a user’s view. It is what makes your site behave as intended.
A website with no content is like a shell with no nut. Pointless. We input your content during development or craft gripping original content for you, but our support doesn’t end there. We’ll work with you post-launch to continue implementing new features, updates, search engine optimization, and maintenance. Who said chivalry was dead?
With the rapidly growing list of screen sizes, devices, and browsers, testing the website appearance on various platforms is essential to validate user experience. Streng tests all websites in current browser environments.
The site is pushed from development to production and is now a live site. Google and other search engines will begin indexing the site, and users can now browse the site’s pages. Google Analytics is connected to the site to track and report on website traffic. Google Search Console is connected and verified to monitor and maintain site presence in Google search results. 301 redirects are created to maintain a website’s domain authority and search rankings if site URLs have changed.
Recent Web Design Projects
How to Increase Engagement and Brand Awareness through your Website
In order to stand out amongst competitors in your industry, you need to provide content on your website that is relative to your market and informative to your audience.
A picture is worth a thousand words. When you have a lot to say, sometimes visual media can help alleviate that presentation problem.
Make visitors want to engage with your business through inviting calls to action.
Social Media Integration
Social media has allowed audiences to engage with brands more than ever before.
You want your website design to reflect the identity of your company and brand, not just the standards of the industry you operate in.
A blog is a great way to create a discussion around your brand. You can generate content covering topics that span throughout your entire industry.
With the growing popularity of mobile devices, the importance of designing a website that is compatible for landscape, portrait, desktop, tablet, or mobile is essential.
Quality Assurance & Usability
At the end of the day the most important aspect to a well-designed website is that it needs to work. Your site needs to function properly on a consistent basis.