The ins and outs of where, when and, why to place messaging and advertising content in the universe of possibilities.
You want me to stick your ad where? And other amusing rhetoric from client meetings!
Media, it’s an interesting topic that often has as its defining moment a rather grey fuzzy smoke and mirrors explanation of whether or not it’s working. There are many tactics that we can track but the ultimate best use of analytics is defining and designing a truly on target robust media plan that gets your brand the true exposure that it needs. Oh, and by the way it doesn’t have to cost an arm and a leg. Most “LARGE” agencies will tell you you have to buy TV or Radio just because they make a huge commission on those buys. We don’t work that way!
We define a truly cost-effective plan that fits into your budget and doesn’t break the bank. A lot of the cost when dealing with media placement and development is the Big Agency business model. Take a typical ad agency. Strip away the top layer of heavy-breathers and costly deep thinkers. Remove the bottom layer of mindless drones and seat fillers and you now have a much more economical media model that gives you what you need when you need it. The creamy center filling of marketing.
Vetting points of consumer contact and taking dead aim
It is the battle plan for how we win the war against your brand’s competition in the market. We need to quantify the media tactics that are going to give us the best bang for your buck. It’s not always just traditional, it’s not always just digital, quite often it is a fine marriage of the two, with a little guerilla marketing thrown in for insurance and excitement!
Reseach & Planning
Taking a microscope to your brand, its category, and devising a tactical path for access to your consumer demographic.
Buying & Negotiating
It takes a keen eye and great relationships to buy media tactics that get you where you want to go.
Once the design, recording, and editing are done we make sure the right ads get in the right place at the right time.