Digital Branding & the Beauty of Simplicity
Digital Branding: It’s Not Stupid to Keep It Simple
When you think “digital branding,” do you think “complex?” It doesn’t have to be. In fact, it shouldn’t be. It may seem a contradiction, but simplicity enhances brand identity. Particularly in this age of ever-increasing complexity, simplicity is the very thing that brands need to get right. Without it, your business risks mass customer defection.
Now, if you read the literal description of digital branding it seems crazy complicated. But that’s the nuts, bolts, and mechanics that the pros know how to handle. No, in this article, we’re talking about the simplicity of brand messaging. Designing brand identity with such elegance that your business is the first one to blossom in the mind of your prospective client or customer.
Take Your Digital Branding Cues from the Monarchs of Modern Messaging
Take a virtual tour of online ads. Or take a real stroll around a shopping mall. Feast your eyes on the likes of Google, Amazon, or Apple. The strongest brands of the past decade fully get the power of simplicity in digital branding.
These giants’ brand identity success is directly traceable to the philosophy of simplicity. This is because they know that making life simple for the people who use their products and services is why they make the big bucks. And they understand simplicity rules when it comes to digital branding, too.
So, here’s a simple question about simplicity: If this works for the biggest brands, shouldn’t it work for your digital branding, too?
Brand Identity Should be Easy to Remember
Your customers don’t like complex when it comes to buying. They have lives. They have problems. They have needs. And one of the biggest needs they have is to simplify their lives and get solutions to their problems.
They couldn’t care less about how spectacularly intricate your digital branding is. What they want to know is that you have something that makes their life easier. Get to the point, or get out of their way.
Here’s the rub: How do you keep your digital branding both simple and memorable?
Park Your Ego
Listen, we get it. You’ve got to have such faith in your product that you believe your customers can’t live without it. But, in reality, that’s rarely true. Most digital branding doesn’t even register with a customer. As for the rest, almost all are fleeting events in their overworked, overst