Streng Agency Wins Communicator Awards
Streng is thrilled to announce the acceptance of the Communicator Award for Integrated Campaigning with Ullman Devices.
What is the Communicator Award?
The Communicator Awards is the leading international awards program, recognizing the biggest ideas in marketing and communications. It honors excellence in Marketing and Communications for video, design & print, marketing effectiveness, integrated campaigns and more. Composed of judges whom are apart of the Academy of Interactive and Visual Arts, they are subjectively, some of the biggest names in the industry.
Streng’s Work for Ullman Project Earns Recognition
Streng won this award for developing an entirely new marketing and communications strategy to revamp Ullman Devices in their entirety. Aside from a face-lift, our goal was to not only modernize the brand, but ensure a seamless transition providing changes into their distribution network as well.
“The plan of attack was to re-tool the brand marketing and create a tagline and content road map that would drive product messaging for the distributors as well as the end users.”
Our team at Streng highlighted the fact that Ullman had been an excellent device engineering company and their great relationship with distributors. While the company’s history, quality, and success was there, it was time for Ullman’s design and marketing approach be welcomed into the 21st century.
Retooling the brand included a new Ullman logo, with a sleek yet sturdy appearance; along with creating the tagline, “Professional. Durable. Engineered for Success.” We capitalized on keeping communication open regarding content roadmap with past and current clients, that would drive product messaging for the distributors as well as the end use.
With a few more tactics, the project was a success and Ullman Devices was given the successful, and rightfully got makeover they deserved.