What It Really Takes to Create an Effective Web Design. The Six Secrets of Effective Website Design

Every business owner knows how it feels. You’re in a conference with a web designer who expounds the miracles of a beautiful website design. Build it, and they will come: “they” in this case being customers or clients, and sales will flow like milk and honey.

What you get is a website design that looks like it’s straight out of a college rave fever dream. And it’s just as hard to navigate. Instead of customers clicking through to purchase or leave contact info, they abandon their efforts.

That’s because they need to grab a couple of Tylenol to counter the headache triggered by squinting at the screen, trying to find their way through all that site clutter so they can buy your product or services.

But you also know what’s working and what isn’t. You understand what an exceptional website design for business is supposed to do. So does Streng Agency. Being recognized as a top Illinois Web Design Agency on DesignRush we’re willing to share a few secrets with you to make sure the Dilemma of the Hot Mess Website Design doesn’t repeat itself.

Web Design

Okay. So you’re not the expert. That’s why you need a professional.

But you also know what’s working and what isn’t. You understand what an exceptional website design for business is supposed to do. So does Streng Agency. And we’re willing to share a few secrets with you to make sure the Dilemma of the Hot Mess Website Design doesn’t repeat itself.

Six Secrets of Effective Website Design

1. Dazzle is only pixel deep

Of course, you want dazzle. We get that, and we agree with you. Your website design should look fantastic. It should pop with visual impact.

It’s a natural human impulse to linger on that which dazzles. And that’s what you want potential clients and customers to do when they visit your site. To linger. To be enticed to explore. Ultimately, to buy or engage.

Dazzle is in the eye of the beholder and in this case the key demographic that loves your brand.

But dazzle is only one element of exceptional website design.

Think of your site as the docent that offers your customers a guided tour of your business, brand,  and what you have to offer them. The tour guide should be attractive, sure. But the guide should also look and behave like a professional.

The guide should make your customers feel comfortable moving around the space of your website design. The guide should present points of interest that appeal and intrigue. And the guide should definitely make it easy for your customers to find the cash register, make purchases or reach out to contact you.

Does this mean the beauty of a website design doesn’t matter?

No, not at all. Once again, let’s keep in mind that we’re visual creatures. But consider this little thought experiment:

Suppose you had</