20/20 Vision Into 2020
The Top 3 Marketing Trends for 2020
It’s the time of year when people are motivated to make a change – #NewYearNewMe. Stepping into 2020 signifies a clean slate, a “refresh” button, and an opportunity to put new plans, goals, and ideas into action.
Living in a subconscious era of greed and envy hierarchy, chasing after the next best thing and staying current is attributed to the engulfment of advertising and screen stimulation that has become normal. Companies thrive for that single second of attention over their competitors and are always looking for ways to maintain relevance in the eyes of society. While this seems like an endless game of cat and mouse, it’s important for companies to stay one step ahead, giving them an edge to maintain relevance, or they will be left in the dust.
With the continuous chase from consumers for the newest model, the next best thing, or what will make a statement, trends that once faded away are being given a second chance at life. Like mom jeans and overalls, marketing trends are no different – the Roaring 20’s are back.
In the 1920’s, a new concept of marketing began to appear that influenced business strategy. Pioneers in marketing began to shift from informing customers about products, to create a desire to purchase products. The goal of acknowledging and influencing the customer’s behavior became emphasized.
Top Marketing Trends for 2020
Watch More, Read Less
To simply put it, messages are being consumed by watching videos at a higher rate than readings. People are busy bees and the push for increased visual content is directly related to shifting consumer habits; whether be due to time restraints or the change in times, the increasing rate of digesting visual news and information isn’t going to slow down. Benefits of video include captivating a more thought provoking and emotional backing to the audience.
Marketers expect to interact directly with their customers in a multifaceted array of outlets. Indirect interaction through media and advertising are fading and communication via social media and instant responses give a personal feelings, helping to build a relationship with the customers.
While having a household name to promote a company might seem like the key to success, micro influencers who have a more niche market hold the key when it comes to customer loyalty. Targeting micro influencers to share a message, promote a brand or service might not gain as many views, but the quality of those views are dramatically more beneficial. Micro influencers such as Youtubers and Instagrammers have built a following of fans who are eager to support and look at these influencers for advice and inspiration.
2020 will be highly focused on not only gaining the attention of consumers in the most efficient manner, but building relationships in a seemingly effortless way. Whether it be 1920 or 2020, building a relationship with consumers is what holds importance when it comes to sales – this time around, with the help of the internet.