How Using Video Advertising Ups Your Online Marketing Game

Video Advertising: 4 Trends, 9 Advantages

Television spots are quickly receding in the rearview mirror of advertising. Particularly within the past several years, online video advertising has been reaching consumers in greater quantities. There’s no doubt about it: an advertising video feels more personal and engaging in today online environment compared to TV.

Because of the new frontiers in online digital media, video advertising can be more specifically tailored. In fact, for a single product line, multiple videos can be customized to appeal to multiple audiences at a fraction of the cost of TV ad productions.

In this article, Streng Agency takes you through 4 trends and 9 advantages of today’s video advertising scene.

Video Advertising

4 Trends in Digital Video Advertising

Business spending on digital video advertising is expected to grow 24 percent. That’s over $13 billion, most of which is being done through programmatic avenues. “Programmatic” is the use of automation in the buying and selling of media, whether through internet pathways, other out-of-home applications, or TV.

Most of that action is found online.

As noted above, most of the action -programmatically generated or not- is moving online. Yahoo decided to get on top of the subject by partnering with Ad Perceptions. They produced a survey of over 250 advertisers and agencies. Here are the 4 primary trends that they discovered.

As noted above, most of the action -programmatically generated or not- is moving online. Yahoo decided to get on top of the subject by partnering with Ad Perceptions. They produced a survey of over 250 advertisers and agencies. Here are the 4 primary trends that they discovered.

1. A Red Shift from TV Ads to Digital

Red shift is a cosmological term that describes the movement of an object in space that’s rapidly moving away from the one watching. An apt analogy when it comes to trends in video advertising.

The use of interconnected devices has grown exponentially over the past several years, causing a rapid redshift away from conventional TV viewing by consumers. This is particularly true among people younger than 35 years of age.

The format of digital media allows marketers to create powerful, storytelling video advertising that pinpoints key audiences across multiple devices.

56 percent of businesses surveyed stated that they anticipated moving most of their TV ad dollars to digital video advertising. 71 percent of those surveyed believed that advertising video campaigns are now more effective than those for television.

2. The Power of Personal-Driven Data

Video advertising has opened up the marketing possibilities of highly specialized and personalized ad campaigns. Not only that, but this paradigm includes the ability to make ad content interactive. And that’s something that television formats simply cannot do.

In fact, in another survey -this one originating out of the Boston Consulting Group– businesses that created a personalized experience through today’s video advertising technology saw revenues increase between 6 and 10 percent.

Passive ads are being swiftly eclipsed by more interactive video advertising experiences.

Much of this is because advertising video techniques can use real-time data and insights, allowi