Dugan & Lopatka
Dugan & Lopatka, CPA’s is a regional accounting firm based in Wheaton, Illinois, established in 1974. In 2018 several senior members of the partnership, who had been with the firm since its inception, were nearing retirement and a younger partner group was to take over management of the firm, directing it into a new era. One of the decisions agreed upon by the new management team was to move its offices from its current home of more than four decades, to a location to more conveniently benefit both its business clients and employees. With the new management of the firm and the move to a new location, the firm also looked to take this opportunity to refresh its brand.
Our challenge was to take a tired, dated brand and refresh it with a new identity that reflected the new opportunities awaiting Dugan & Lopatka, its management team and employees, and conveying this new beginning to their business clients.
“We helped Dugan & Lopatka tell their story through a bold new identity and a completely refreshed visual brand.”
Beginning with a redesigned firm logo mark, we completely redesigned many of the firm’s marketing collateral materials ensuring a consistent use of new branding colors. Redesigned materials also included a new corporate folder, letterhead stationery, business cards, office signage and banners, and templates for firm practice areas and accountant inserts.
Retooling a brand is a little like reinventing the wheel. Some would say simple, some would say hard, either way it impacts everything it comes in contact with.
The business centric mark we designed for Dugan & Lopatka established a sophisticated, modern appeal. The angular appeal of the mark’s red block gave a reference to the opening of a door to new opportunity. The name treatment and use of the ampersand also gave the mark a statuesque feel that resonates with the business community. New signage and many of the marketing materials awaited the new management team and staff as they moved into their new corporate offices, adding to the excitement of the move. The redesign served to emphasize to clients and staff that the firm was embarking on an exciting new chapter in its corporate life.