Project Description

Dugan & Lopatka

The Situation

Dugan & Lopatka, CPA’s is a regional accounting firm based in Wheaton, Illinois, established in 1974. In 2018 several senior members of the partnership, who had been with the firm since its inception, were nearing retirement and a younger partner group was to take over management of the firm, directing it into a new era. One of the decisions agreed upon by the new management team was to move its offices from its current home of more than four decades, to a location to more conveniently benefit both its business clients and employees. With the new management of the firm and the move to a new location, the firm also looked to take this opportunity to refresh its brand.

The Challenge

Our challenge was to take a tired, dated brand and refresh it with a new identity that reflected the new opportunities awaiting Dugan & Lopatka, its management team and employees, and conveying this new beginning to their business clients.

“We helped Dugan & Lopatka tell their story through a bold new identity and a completely refreshed visual brand.”

Our Solution

Beginning with a redesigned firm logo mark, we completely redesigned many of the firm’s marketing collateral materials ensuring a consistent use of new branding colors. Redesigned materials also included a new corporate folder, letterhead stationery, business cards, office signage and banners, and templates for firm practice areas and accountant inserts.

Retooling a brand is a little like reinventing the wheel. Some would say simple, some would say hard, either way it impacts everything it comes in contact with.