Huskie Tools

The Situation

For over 40 years, Huskie Tools has provided the utility industry with rugged and reliable hydraulic cutting and compression tools. Their battery-­operated line is among the most accurate, efficient & sophisticated on the market. Good enough, right? Well not so much, the wolves were at the door, market share was shrinking, it was time to add market-changing products. Their answer, launch their new Series 7 line of Hydraulic Cutting & Compression tools which needed a new brand design and positioning as well as updates to the Huskie Tools brand. Simple, right?