KDI Design nestled right into our wheelhouse. A dynamic group of interior design creatives located right in our backyard, Geneva, Illinois, that needed help updating and defining their brand—a complete system of brand visuals and assets that could be used across signage, print collateral and the web. The challenge was capturing their experience, passion and quality of work and building a brand that conveyed those ideas, but at the same time remain lighthearted, simple, and fun. Part of that was designing and building a website that showcased their culture, process and the beautiful spaces that they create. The KDI project was a soup-to-nuts overhaul that allowed us to flex a great deal of strategic and creative muscle. After a discovery process that yielded game-changing recommendations, we helped the KDI team build the upon their existing identity for a cleaner, stronger overall brand and web experience. We defined the KDI brand and enhanced existing assets, as well as enhanced the storytelling around existing messaging. The end result is a unified brand experience and web presence—one that is beautiful, approachable, fun, and attractive to both potential design partners and clients.