Ullman Devices

The Situation

Ullman Devices had been in business for over 80 years. They started in 1935 by designing and selling hair dryers, then transitioning to manufacturing devices that would help with plane and vehicle repairs during WWII, and finally progressing to engineering devices that would assist in solving a lot of the ancillary repair issues technicians were experiencing on a day to day basis. All along this journey Ullman kept the same brand mark they started with back in the beginning and that particular mark was not representing the new, progressive attributes of the present day Ullman brand.